One way to make creating epic content easier is by creating serial posts. Serial content is nothing new. Your local newspaper likely has serial content. Television shows use series to get more and more viewers by making them wonder what happens next. Even some commercials have got in on the act.
Creating a series of posts offers a few advantages, such as allowing you to create incredible long-form content in short spurts rather than having to wait until you’re finished to publish it all. Plus, it gives your readers a reason to come back to your blog so that they can read the rest of the story. In addition, serial blog posts are a great way to improve your branding as you’ll find that it’s easier to come up with content that you write in your voice since the series itself will be more in-depth than a single blog post.
Also, don’t underestimate how important a series can be to SEO. It provides excellent internal linking options as well as repurposing opportunities. This means that a serial post will be great for improving traffic to your site. Since it’s a series, it’s all on the same overall topic, which makes it much easier to create.
Tips for easy content creation with serial posts
Here are some tips on how to make your content creation much easier using serial posts:
Make it evergreen
Don’t spend time making a series of posts for content that’s limited by time. If the content will be relevant for at least a year depending upon your niche, then it’s good to create a blog post series on it.
Break it down
When you come up with an evergreen topic, you need to break it up into sections for the series. That way, you don’t have to write very long posts for each post but can break it down into good sections that make sense. Each post should be complete and standalone but make a difference when connected with the next post in the series.
Outline each post
Always make an outline for each post before you start writing so that you don’t repeat things from other posts. Each post needs to stand alone but it also needs to tie in with the others in the series in a seamless way.
Leave breadcrumbs
When you post the series, let your audience know what they’ve read before and what they’ll read after in both words and links. Once you’ve finished writing the series, you can include the links to each part of the series within each individual blog post.
Set a schedule
When you decide to do a series, you want each part of the series working for you before posting the next. You don’t need to write it all before you start publishing. Instead, create a schedule that you know you can stick to. Are you going to post daily or weekly to the series or maybe even monthly? Let your readers know and do your best to stick to it — otherwise, they will lose interest. Hint: Get them on your email list to be reminded when the next post in the series is delivered.
Maximise your time and creativity with serial posts
Creating a blog post series is going to be a very fast and easy way for you to create a lot of content for your website because you’re breaking everything down into bite-sized pieces. Plus, once you’re done with the series, it can be republished in any number of ways to make even more valuable content for your audience. This content will help to expand your brand and turn you into the expert go-to person that you want to be for your niche.
Ready to get started? Think about a topic in your niche that you can turn into a series of blog posts. Divide that topic into sections and then write an outline for each one. Now you’re ready to start writing the first post in the series!
Image credits
Main image: Tim Mossholder on Pexels. Second image: Walls.io on Pexels. Third image: Michaela on Pexels.
Disclaimer: Some of the links in my content may be affiliate links. This means that I’ll earn a commission at no extra cost to you if you make a purchase through those links. Thank you in advance if you do!